series

Megastores and Signature Series Products

Gone is the simple hardware store of yester-year, where a nail was a nail and a screw came in a few assorted sizes and lengths. Now, the general hardware store has been replaced by the home remodeling center that offers, among many other things, copper nails and two aisles dedicated exclusively to screws and [...]

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Choices: Should I Buy the Professional Series or Not?

There was something to be said about the days when consumers had four or five brands to choose from for each product on the market. Decisions were simple and made quickly. Today, one can observe people standing with a blank stare before rows of products, paralyzed by the overwhelming assortment of colors, labels, [...]

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